How can we help improve the experience of doctors who use telemedicine to serve their patients. Organize daily tasks, appointments, messages, medical records.

Working on a complex problem like creating a new product is arguably the most difficult task for UX Designers. With there being mostly ambiguity involved (no product exists in the market related to the subject) this iterative process allowed for a clear stucture and sequences of tasks wich helped to create this product in the most effective way with the best possible outcome.

We decided to do a qualitative research with Pediatricians, some Parents and we found a Faculty Teacher guiding the medical course. The teacher had already written a scientific article about the use of mobile technology for medical appointments.

We synthesized our research insights into three personas. But we have identified only one (LUCIANA) as the priority for tackling pain and delivering our MVP.

Mapped the journey of main persona the Luciana. Problems identified: Luciana finds it difficult to serve her patients through WhatsApp. Cannot differentiate personal messages from professionals. She receive a lot of notifications outside of working hours and this ends up generating great frustration.

Make the online environment comfortable, professional and reliable in parent-doctor contact?