Smart Fit, inaugurated in 2009, the company was created with the purpose of democratizing the access to the practice of high standard physical activity, with accessible plans and easy adhesion. In this context, investor relations of a company such as Smart Fit represent not only an option to raise funds and make information transparent for the company, but also its position in an extremely competitive market.

My participation in this project was from kick-off to accompany the commercial department at the first client meeting, to understand the needs and objectives with the project and to get a briefing to get started. An information architecture and wireframe study was done for validation and approval. In a second phase I started the visual.